The Dual Challenge of CleanTech Marketing
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Copywriting Services

Name any type of copywriting service you can think of — we do it. From blog posts, case studies, social media content, email copy to landing page copy, white papers, newsletters and eBooks, SDS’s web copywriting services run the scope. We create top-of-sales-funnel articles that build brand awareness and improve visibility for search engines. Strong copywriting attracts more clicks and more conversations. It’s probably one of the first entry points into your sales funnel. When you work with Sand Dollar Studios (SDS), you’re choosing to partner with experienced writers who know how to promote your company via a wide range of formats. Not only that, but we have deep domain knowledge in the areas we write about. Therefore, you can be confident we understand the nuances of what you are trying to communicate.

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Case Studies  

Case studies offer an analysis of your product while serving as a great PR tool. Therefore, use case studies wisely to showcase your solution. Clearly outlining the benefits of products and services, Sand Dollar Studios produces your case studies that tell a compelling story and provide proof of client capabilities using real-world examples. Data-focused success stories highlight brand potential through customer testimonials, customer interviews and information analysis. As with eBooks and white papers, case studies are used to create an authentic easy-to-understand voice that is appealing to your wider cleantech audience.

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Email Marketing

Utilising data-driven expertise and promotional best practices, we create newsletters that engage and build your email list. We also craft press releases and promotional emails to share information regarding brand updates, new programmes, product or service, events and campaigns across distribution lists using email tools that include custom illustrations and calls to action (CTAs). Email copy can also be distributed and managed across all major email service providers and marketing automation tools according to your desired distribution campaign. From brand awareness to thought leadership to lead generation, newsletter and other email content is designed to serve your digital marketing needs and reach your target audience at every stage of the sales funnel.

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Content Marketing Strategy & Consulting

Content is only as valuable as the planning behind it. As a content marketing studio, we understand the importance of the strategy, distribution, promotion and evaluation of every content marketing campaign. Our content marketing services engage audiences and support commercial goals across all channels for successful content marketing.

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Content Strategy

Work with a dedicated Content Marketing Strategist (CMS) who will evaluate your existing content and strategy, then make educated recommendations for your team. Your CMS will work with your in-house experts to establish a content plan, strategy and goals. Then, we’ll ensure every deliverable is on-brand and serves specific marketing and business goals.

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Technical SEO

A solid SEO strategy is essential for the success of your digital marketing programme. Your website must be set up correctly for web crawlers to understand its purpose. Our consultants will evaluate your current website to find errors that could be holding you back from digital marketing success. They can also deliver a report containing specifics of each error, and can update your website to eliminate those issues.

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Website Copy

A website is one of the most essential resource for every business or organisation. Tell visitors what you’re all about with concise, compelling landing-page copy that’s crafted to convert and optimised to rank on the top of a Google search result. Optimising your website can provide lasting visibility and customer traffic without recurrent costs on advertising. Our website copywriting services can potentially save your thousands of dollars and convert page visitors into profits.

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White papers

White papers establish your brand as a trustworthy thought leader in a specific industry. These high-quality, compelling content assets build credibility among your online audience by demonstrating expertise, while simultaneously providing excellent lead generation opportunities via downloads from potential customers. SDS will work with you on all aspects of content creation to determine the topics that resonate most with your target audience, collaborating with your own internal subject matter experts to establish your business as a thought leader in your space.. In addition to including your own marketplace expertise, your content writer will conduct thorough research on the chosen topic, utilising existing data and analysis from authenticative sources. Once the final copy has been formatted by your graphic designer, the white paper can be gated to website visitors through a dedicated landing page and advertised through the use of custom calls to action (CTAs).